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Video: Txt2Stop: Text Messaging Doubled Smoking Quit Rates

Smokers were twice as likely to succeed when they tried to stop smoking if they received supportive text messages while they were trying — that was in a randomised controlled trial with 5 000 volunteer quitters undertaken by scientists in London and Auckland. Dr Caroline Free of the London School of Hygiene and Tropical Medicine told Peter Goodwin about her group’s txt2stop study.

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